Web Tech Within a somewhat brief period, the worldwide Internet has turned into an essential device for the leisure and work time. Lots of men and women visit the Internet inside their day-to-day lives to seek out information, as opposed to using calling or alternative conventional ways. The Internet lets information to be sprinkled together with rate, precision, and depth. Online addresses have become contained in the majority of organizations’ radio, print and television advertising, supplying users a much customized and specific system of information use of help in mastering and decisionmaking.

But, now’s Internet is over only an information dissemination instrument. Increasingly, many folks tend to be using web-based applications to perform their project activities and to handle areas of the own lives. The capacity to associate to different organizations and people via easy-to-use and more comprehensive personal system technology can increase small business productivity and also to favorably impact our own lives with minding many procedures which have been formerly really intricate.

The Internet designer should make specific an Internet site, or web-based app conveys the proper message also can be usable with the intended crowd. Ergo, the notions of designing would be extremely essential in an internet site while this material and performance.

Web designers aren’t the sole men and women who have to get educated about design. To compete, folks in the non-technical and technical places (and the ones that encourage) needs to be knowledgeable about Internet designing theories. Everybody else in today’s offices will result in the evolution of the information infrastructure.

Technologies and tools co-exist to earn web page design and style simpler. Along with understanding designing and having the capability to build useable Internet websites, designers need to be more conversant with all the functional element of web-design to pick the various tools which provide them of the competitive advantage for these own organizations.

The Nature of the Web

Most Web site designers approach development from a self-reflective point of view. They are interested in presenting themselves to a mass audience with the known metaphors of mass advertising. However, the Internet offers an alternative: the capability for one-to-one relationships. Users of Web sites respond better to information and product offerings that are tailored to their specific needs.

Mass media is mostly passive. Its goal is to create in the viewer or reader enough interest that eventually he or she will translate that interest to the desired transaction (such as buying an advertised product). An interruption exists between the act of reading or viewing and the law of purchase. That is, the customer does not interact directly with television or newspaper. Thus, creating information for mass media requires a different strategy than building knowledge for the Internet.

By its nature, the Internet is transactional. The entire Internet experience, from logging on to Web browsing, is predicated on user requests and server responses — in other words, transactions and interactivity. Furthermore, by its nature the Internet is nonlinear. The user continually makes transactional decisions, first leading to and arriving at the site, then navigating within site, performing searches (often within the site’s integrated databases), conducting e-commerce, and finally deciding to return to the place. However, users can switch to another location — and another business — any time they choose.

You can see that characteristics such as interactivity, navigation, and database integration set Web sites apart from other media that do not implement these strategies.

Current Web development direction

The most recent trends in Web content have been toward increasingly up-to-date information and ease of collaboration. An example of such technology that is currently revolutionizing Web development is Web services. Web services technology is a group of XML-based technologies that enable computers using different operating systems and software to easily exchange information and share functionality over the Web using a standard language. Development platforms currently supporting Web services include Microsoft’s .NET and Sun’s Sun One.

The benefit of Web services to a Web developer is that the developer can use third-party services on his or her complicated site or Web application without needing to know the details of any service’s functionality. The developer needs to know only necessary information for connecting with the service. For example, a search engine may publish its Web services, allowing subscribers to use its search technology. The search engine service does not explain its search technology or functionality to users — only the required information for accessing it. Another example of recent Web content trends is Web loss methods or blogs. A blog is a chronologically organized personal Web journal. Many free or low-cost Web-based tools enable people with very little technical ability to publish blogs. The result is that everyone from teenagers to CEOs can — and do — use blogs to self-publish their thoughts on the Web.

One of the most excellent aspects of emerging technologies and trends such as XML, Web services and blogs is that the World Wide Web community has agreed on them and has enthusiastically adopted them. The result is that communication and collaboration on the Web are currently moving forward as never before.

Tools and technology

For years, there has been much debate about whether or not to use specialized tools to assist in the Web development process. Today’s graphical user interface (GUI) Web page-editing tools are good enough that the majority of Web designers see them as useful, and even necessary, for Web development. When using tools to automate development tasks, Web developers still need to understand the underlying technologies (including Hypertext Markup Language [HTML]), but developers should always use the tools available to help them do their jobs efficiently.

Web Design Concepts

Web design has many similarities with print design. The Web, like printed media, was initially designed for distributing text to be read widely by people.

As multimedia was introduced on the Web, many people began to make comparisons between the Web and television. Push technology, in which information is sent to the user automatically, was introduced as a way of making the Web more of a passive medium. However, the comparison between the Web and television is still not accurate.


One of the most common misconceptions about Web design is that a good site must dazzle the user with a multimedia experience and that the content of the site is of secondary importance.

As a Web designer, you want your site users to have a satisfying experience, but dazzling them is not necessarily your goal. The primary goal in Web design is to give users what they want, not what you think they want. This goal can be achieved with an intricate balance of well-planned design, high-quality content, and proper use of available media. If multimedia makes sense and enhances the usability of a site, you should use it. If multimedia does not improve the user experience, or if it degrades the user experience by creating an unnecessarily long download, then you should not use it.


Web design has much more in common with software interface design than either print design or television.

The fundamental difference between Web design and design for traditional media such as print or television is interactivity. Web designers must be aware of the way that information is presented on the screen, and also of the ease with which site visitors can use the site’s navigation and other interactive elements.

Ultimately, if you do not satisfy your Web users’ needs or desires, they will find other sites that will. The Web designer who thinks only from his or her perspective, and not from the users’ perspective, will undoubtedly find dissatisfied Web visitors, clients, and customers.

New Technologies

Soon after you learn the different tools available for designing Web sites, you will need to evaluate those tools for their abilities to function at the next level. Both Microsoft Expression Web and Adobe Dreamweaver implement Dynamic HTML (DHTML) functions that will take advantage of available technology.

Recent technologies as well, such as new and alternative browsers, Cascading Style Sheets (CSS), Extensible Markup Language (XML), and the use of JavaScript in your Web design for additional functionality. You will also have to learn about the World Wide Web Consortium (W3C) advancement of the newest standards, and how browser manufacturers contribute to the development of new technologies.

Remember that you will use several tools to develop Web sites. The goal of this design is not to make you an expert user of these tools, but to give you enough information about the critical components of each machine that you can make educated decisions about which devices will most benefit your organization’s needs.

Evaluating Your XHTML Skills

You will test and evaluate your Extensible HTML (XHTML) skills by creating a basic Web page similar to the example given. Suppose a prospective employer wants to know about your XHTML coding skills. The site development job for which she is hiring would require you to compare and use Web development tools. Although XHTML knowledge is not required for this job, the employer feels that these skills could be helpful. By creating a basic page such as this one, you can demonstrate to the employer that you have the XHTML knowledge to more effectively evaluate and use Web development tools.

Responsive Web Design: An Overview of the Key Aspects

Responsive Web Design (RWD) is a favorite topic in the web design and development industry as part of conversations about multi-device web strategies.

What is Responsive Web Design?

RWD is a design and development approach that strives to keep a consistent user experience across desktop and mobile devices by designing and building the website to “respond” to the display and performance capabilities of each user’s device. The term RWD was first coined by Ethan Marcotte in May 2010 in A List Apart, “Responsive Web Design.”

Why Responsive Web Design is Important

With the increasing variety of desktop and mobile devices continually being introduced, interactive designers and developers must contend with the challenge of trying to ensure a consistent and quality user experience across all of them. RWD was developed as an approach to do this without having to design and build a unique version of the site for each device and viewport dimension. The primary objectives of RWD are a consistent user experience across all devices and one design/codebase to build and maintain.

Critical Aspects of Implementing a Responsive Web Design

When planning, designing, and implementing RWD there are a host of additional factors to consider, some are:


The plan is crucial for responsive sites because, to ensure that the same content will be available on all platform viewports (e.g., content parity), the site layout and breakpoints must be planned appropriately. Breakpoints are the points at which the site responds based on the device viewport.

An example wireframing approach is to divide the site into numbered sections and create a wireframe for the smallest target mobile device first. After creating the most uncomplicated layout, the layouts for larger devices are generated in sequence. In each plan, the numbered sections are used to reference where each element goes. Another approach is to wireframe in the browser using a crude design and basic HTML. With this approach, the design responsiveness is developed first with the target devices. Once the desired breakpoints are identified in the tools, the site is ready to be designed then built.


Multiple fluid grids are used in RWD to scale the design to the viewport; page elements are sized in relative units (e.g., percentages) rather than independent groups (e.g., pixels/points). Adaptive and mixed layouts are other layout approaches that are being debated within the industry as to their fit under the umbrella of responsive design. An adaptive arrangement uses multiple fixed plans which is not truly sensitive but is often desirable when a numerous existing desktop site would need to be rebuilt entirely to achieve an RWD approach. A mixed layout approach uses a fixed width for larger devices then adjusts to a fluid method for smaller ones.


Making images responsive can be tricky. Some approaches are to make them flexible by sizing them in relative units, showing and hiding portions, scaling foreground images, and using horizontal sliding features. Infinite scaling of images can introduce compression artifacts, as well as adding cost to the licensing of copyrighted images. For example, a copy available as a JPEG at a particular pixel dimension may be more costly as a PNG at a higher proportion. For high-resolution displays, such as Apple Retina, a high-resolution image may be more useful for scaling on multiple platforms, but maybe burdensome on phones with limited data capability. There are many more facets of using models, including the use of raster vs. vector based imagery.

Technical Constraints

Each responsive idea for a project must be vetted from a technical point of view to ensure it will work correctly or degrade gracefully in every device. Unanticipated technical challenges may arise during the implementation of the designs, so it’s important to grant some latitude to the project developers to make minor design and layout modifications to unify minor variations between the design comps and device displays.


In most cases, RWD increases the project time and budget because the information architecture, design, layout, and programming tasks become more involved.

Alternative Desktop/Mobile Approaches to Consider

RWD is not right for every website project. In some situations a desktop-only site makes the most sense without a mobile complement, in others, a mobile site or mobile app to complement the desktop site is best. There is no one-size-fits-all decision. Some of the considerations are the state of the current website, current or anticipated devices used by the target users, functional requirements for the mobile experience, and budget.

Desktop Websites: Websites Built for Desktop/Laptop Browsers; No Mobile Version Some websites display and function fine without a responsive approach or mobile version complement. Site visitors can browse the desktop site using their mobile device and adjust their browsing as necessary (e.g., zoom in). Websites that anticipate low levels of traffic from mobile devices, display fine already on mobile devices, or don’t have the budget for a mobile strategy may be beautiful without a cellular plan.

Mobile Websites: Websites Built to Display in Mobile Browsers Creating a mobile website complement to a desktop site is a good alternative when an RWD approach would require rebuilding an existing complicated desktop site, especially a design intensive one; RWD techniques can be complicated to retrofit on desktop sites. Mobile websites are typically a simplified version of the design and functionality of the desktop site. The JP Morgan Chase mobile site is an example that focuses on select online banking functionality while content-oriented mobile sites such as the one we built for Arnold & Porter reduces the content in order not to overwhelm the user and provide a more streamlined experience.

Now that you have successfully constructed the client website, you must check to be sufficiently sure that the site is problem free before unveiling it to your client. This includes checking the site for broken links, bad HTML, browser incompatibilities, missing alt text, spelling errors, and similar issues that all fall under the heading of quality control. In digital Marketing era website design is assertional learning for all.